Photo Caption: Luxe by Starboard
MIAMI, Fla. – February 11, 2025 – Starboard Resort, Starboard Group’s new land-based vacation retail division, officially debuted its first boutiques today, with Westgate Resorts in Las Vegas as its initial partner. The three new shops—Luxe by Starboard, The Edit by Starboard and Baubles by Starboard—are designed to transform the Westgate Las Vegas experience for guests and local visitors alike, creating an experiential retail destination featuring expertly curated assortments, personalized services, and highly engaging activations and events.
By partnering with luxury, family, spa, ski, beach and other resorts and vacation properties to elevate their retail offerings, Starboard Resort is building on its parent company’s 65-year history of creating unforgettable retail experiences for the world’s leading cruise operators. The company is now strategically expanding its reach from sea to land and leveraging its industry expertise, technology and supply chain infrastructure, and global partnerships with leading luxury, fashion, jewelry and other brands to drive engagement, revenue and loyalty for its resort partners.
“We know from our many decades of curating elevated retail environments for the world’s best cruise lines that vacationers love unique, memorable shopping experiences—but we recognized that guests at vacation resorts were often underserved when it came to retail options,” said Lisa Bauer, President and CEO, Starboard Group. “By launching our first land-based boutiques in partnership with Westgate Las Vegas, we’re taking the first significant steps to close this gap. Our strategic expansion enables us to fully leverage our vacation retail expertise and ensure that every resort brand can offer retail experiences that delight on-site guests and appeal to local consumers looking for fresh, elevated shopping options.”
Photo Caption: The Edit by Starboard
The official launch of Starboard Resort’s retail operations coincides with the continued growth of the leisure tourism market, with Statista estimating vacationers will spend more than $7 trillion globally this year. As the market has grown in recent years, travelers have increasingly sought unique, personalized and experiential retail offerings, often planning their trips around life events or milestones they wish to commemorate with a special purchase.
“Expanding into land-based retail is a natural evolution for Starboard, and we are thrilled to introduce our first boutique experiences in partnership with Westgate Resorts,” said Stacy Shaw, Senior Vice President, Luxury & Resorts, Starboard Group. “With Luxe by Starboard, The Edit by Starboard and Baubles by Starboard, we are bringing our deep expertise in vacation retail to create shopping destinations that captivate both resort guests and local visitors. This launch marks the beginning of an exciting journey as we continue to redefine experiential retail in premier vacation destinations worldwide.”
“At Westgate Las Vegas, we are always looking for innovative ways to enhance our guests’ experience, and our partnership with Starboard Resort marks an exciting new chapter in luxury and experiential retail,” said Cami Christensen, President & General Manager at Westgate Las Vegas Resort & Casino. “These new boutiques bring an elevated shopping experience to our resort, offering curated selections and immersive activations that perfectly complement the energy and sophistication of Las Vegas. We are proud to be the first resort to debut Starboard Resort’s visionary retail concept and look forward to delighting our guests with unique and legendary shopping moments.”
The Boutiques at Westgate Las Vegas
- Luxe by Starboard is a gem of a luxury boutique that anchors the new trio of shops at Westgate Las Vegas and is the sole retail offering in the resort’s main lobby. Encased in glass on three sides, Luxe by Starboard serves as a highly visible showcase and destination for guests as well as local shoppers and features an expertly curated assortment of fine jewelry, natural and lab-grown diamonds, certified preowned Swiss time pieces, and preowned and vintage designer bags and small leather goods from brands such as Louis Vuitton, Gucci and Prada.
- The Edit by Starboard is a destination for trendy and edgy fashion and special occasion apparel for women and men, along with handbags, Westgate Resorts branded apparel, a bridal capsule, candles, fragrances and souvenirs. The shop features eveningwear, daywear and resortwear by trendsetting women’s brand VENUS, along with statement-making apparel from Lamarque, vintage-inspired graphic tees from Recycled Karma and other fashion, accessory and fashion jewelry offerings from brands such as Mary Frances, Shiraleah and America & Beyond. Men’s offerings include apparel from Psycho Bunny, 7DIAMONDS and Rock Roll n Soul, while accessories include designer sunglasses from Ray-Ban, Gucci, Prada and NYS and tech from Skullcandy.
- Baubles by Starboard is a special boutique that offers fashion jewelry, permanent jewelry and customization options such as on-site engraving services, providing guests with “wearable memory” options that connect them back to their vacation experience. Shae, Starboard’s exclusive fashion jewelry brand, features prominently, along with Jet Set Candy, a travel-inspired jewelry brand featuring fun and bold charms and accessories that celebrate wanderlust and the vibrant energy of Las Vegas. The boutique is the first brick-and-mortar location for Taudrey Jewelry.
While each shop tells a unique story, collectively, the Starboard boutiques are designed to help Westgate Las Vegas guests seamlessly transition from poolside to evening events, offering coordinated looks and an extensive range of accessories to complete every outfit.
Photo Caption: Baubles by Starboard
RETAILTAINMENT EXPERIENCES
Starboard Resort creates bespoke shopping experiences for each of its vacation destination partners, enabling resort brands to offer differentiated, yet consistent, retail offerings that showcase the essence of each property while keeping their brand DNA at the center of the experience.
The new boutiques at Westgate Las Vegas offer unique services, highly personalized shopping experiences. At Luxe by Starboard, customers can book personal shopping appointments. The Edit by Starboard features Vegas-themed wall wraps and camera stands that make it easy to take selfies and capture “Instagram moments.” At Baubles by Starboard, customers can peruse the charm bar to customize their bracelets and necklaces with charms from Jet Set Candy and enjoy personalized services such as piercings.
Starboard Resort’s new boutiques at Westgate Resort in Las Vegas are located at 3000 Paradise Road. The 300 square foot Luxe by Starboard boutique is the sole retail outlet located in the resort’s main lobby. Spanning 1,250 square feet, The Edit by Starboard is located in the property’s North Corridor, along with the 250 square foot Baubles by Starboard boutique and other retail outlets. All three Starboard shops are open Monday through Sunday from 10 am to 10 pm.
For additional information, please visit Starboard Resort.
Click here to access store imagery.
About Starboard Group
From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we’re curators of vibrant experiences that enrich every vacation. As the world’s leading vacation retailer at sea, we’ve perfected the art of creating memorable shopping moments across more than 90 ships, partnering with 15 world-class cruise lines. Our luxury division is creating a unique boutique experience for luxury travelers by hand curating elevated retail collections and experiences for sophisticated travelers on ocean ships, yachts and adventure-based expedition vessels. In 2024, as Starboard Group, we’re expanding our horizons even further. Now, with Starboard Cruise, Starboard Luxury, and Starboard Resort under our umbrella, we’re bringing our signature retail magic to land-based operations. This evolution positions us at the forefront of vacation retail, blending our rich maritime heritage with the exciting opportunities of resort-based shopping.
Recognized time and again for our innovation and quality—garnering accolades such as DFNI-Frontier Americas Travel Retailer of the Year and Global Cruise Retailer of the Year—Starboard Group continues to set the standard in travel retail. Our sister company, Onboard Media, crafts engaging multimedia experiences that drive brand awareness and boost revenue across the travel and hospitality sectors.
Headquartered in Miami, with additional offices in Hong Kong, Shanghai, and Genoa, Italy, Starboard and Onboard Media are proud members of Global Travel Retail Holdings, LLC—a forward-thinking joint venture with LVMH and Gissy Investments, poised to lead the next wave of travel retail innovation.
Media Contacts:
Alissa Heumann / Quin Acciani
Berns Communications Group
aheumann@bcg-pr.com / qacciani@bcg-pr.com
