Starboard Expands Partnership with TUI Cruises, Launching Retail on Second Ship, Mein Schiff Relax
MIAMI–(BUSINESS WIRE)–Starboard Group, the world’s leading retail curator at sea, today announced the expansion of its partnership with TUI Cruises, enhancing Starboard’s presence in the German market through the launch of highly curated retail assortments aboard a second ship in the Mein Schiff fleet, Mein Schiff Relax. “After launching our partnership just last year, we’re extremely proud to now […]
Starboard Resort Officially Expands into Land-Based Retail with Debut of First Boutiques in Las Vegas
Photo Caption: Luxe by Starboard MIAMI, Fla. – February 11, 2025 – Starboard Resort, Starboard Group’s new land-based vacation retail division, officially debuted its first boutiques today, with Westgate Resorts in Las Vegas as its initial partner. The three new shops—Luxe by Starboard, The Edit by Starboard and Baubles by Starboard—are designed to transform […]
Starboard Group and VENUS Fashion Launch First-Ever Retail Locations at Sea
MIAMI — November 04, 2024— Starboard Group, the world’s leading vacation retail curator, and VENUS Fashion, the trendsetting women’s fashion brand, proudly announce a groundbreaking strategic partnership as VENUS opens its first-ever physical store locations—at sea. This exciting collaboration will bring vibrant, resort-ready apparel to cruise ships across Royal Caribbean International, Carnival Cruise […]
Starboard Luxury introduces a one-of-a-kind Bvlgari boutique and bespoke experiences on The Ritz-Carlton Yacht Collection’s newest yacht, Ilma
Miami, FL – October 17, 2024 – Starboard Luxury, the luxury division of Starboard Group, in collaboration with The Ritz-Carlton Yacht Collection and Bvlgari, has launched a Bvlgari boutique aboard the fleet’s newest yacht, Ilma. This prestigious alliance will extend far beyond retail offerings, with the essence of Bvlgari seamlessly woven into every […]
Starboard Group Expands Exclusive SkInsight AI Skin Analysis Across Global Fleet, Redefining Onboard Beauty Retail
New York, New York — September 30, 2024— Perfect Corp.(NYSE: PERF), a global leader in augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech, today announced a collaboration with Starboard Group, the world’s leading vacation retail curator. Starboard is continuing to pave the way for innovation as it rolls out its SkInsight experience, a cutting-edge interactive AI […]
Starboard Announces Future Forward Corporate Structure Evolution and Land-Based Retail Expansion Plan
MIAMI, Fla. (September 19, 2024) – Starboard, the world’s leading vacation retailer at sea, enters a new era of growth with an expansive vacation retail business vision and expanded capabilities. To align the organization and its resources to harness the opportunities, Starboard will become Starboard Group, comprised of three distinct business units: Starboard Cruise, Starboard […]
Citizen Watch America and Starboard Unveil Groundbreaking Multi-Branded Boutique Aboard Celebrity Summit
Photo Caption: Citizen and Bulova multi-branded retail space onboard Celebrity Summit. Miami (August 6, 2024) – Citizen Watch America and leading retail curator at sea Starboard unveiled the new multi-branded retail space onboard Celebrity Cruises’ Millennium Series ship Celebrity Summit, to serve Celebrity’s guests with the most innovative and iconic timepieces from Citizen […]
Starboard Expands Global Presence, Launching Retail Offerings on Mein Schiff 7 with New Cruise Partner, TUI Cruises
Photo Caption: Mein Schiff 7 ship MIAMI (July 30, 2024) – Starboard, the world’s leading retail curator at sea, celebrates its debut into the German market with new cruise partner TUI Cruises and its latest vessel, Mein Schiff 7, the first cruise ship designed for operations on methanol. The retail space spanning 5,629 […]
Starboard Unveils Curated Luxury Brand Assortment Aboard Spectrum of the Seas
MIAMI (June 21, 2024) – Starboard, the leading retail curator at sea, and Royal Caribbean International, delivering memorable vacations for more than 50 years, celebrate the cruise line’s highly anticipated return to China with Spectrum of the Seas. The most innovative ship to sail in China is back with transformed retail offerings, featuring […]
Starboard Leads the Way as Jewelry and Watch Brands Embrace High Seas Opportunities Amidst Record Sales
Photo Caption: Bulgari and Cartier boutiques aboard Celebrity Ascent and Qeelin on Royal Caribbean’s Spectrum of the Seas. MIAMI, FL (MAY 30, 2024) – The Cruise Lines International Association’s (CLIA) annual report states that 2023 passenger volume reached 31.7 million, a seven percent increase over 2019, with demand for cruise holidays at an […]
