Kickstarting China’s Cruise Industry: Blue Dream Cruises Partners with Starboard Cruise Services for Historical Post-COVID Sailing

MIAMI (June 6, 2023) – Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea, celebrates a milestone partnership with the newest Chinese cruise operator, Blue Dream Cruises. Starboard debuted retail operations in China aboard the first international cruise line sailing in 2006, and its illustrious 17-year presence […]
Virgin Voyages’ High Street Shops Prioritize Purpose-Driven and Luxe Lifestyle Retail

MIAMI (May 4, 2023) – Virgin Voyages, Richard Branson’s award-winning travel brand, charters a new course with exclusive retail partner, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea. Channeling Starboard’s position as the industry leader in designing transformative retail environments and distinct guest experiences, Virgin Voyages launches […]
Ultra-Luxury Scenic Eclipse and Luxury Emerald Cruises Yachts Debut Bespoke Discovery Retail Experience on Board

MIAMI (May 2, 2023) – Scenic Group, the parent company of Scenic Luxury Cruises and Tours and Emerald Cruises, sets sail with a new international retail offering anchored in destinations and discovery. The small ship travel group partnered with Starboard Luxury to introduce custom shopping programs designed specifically for its discovery and luxury yachts […]
Starboard Unveils Bold Brand Amplification, Exemplifies Company Purpose to Curate a Vibrant World

CLICK HERE to view the Starboard sizzle reel. MIAMI (March 23, 2023) – Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea, announces a company-wide transformative brand amplification. With a new visual identity and redesigned logo emphasizing its globally recognized name, Starboard, the change amplifies Starboard’s values and […]
Starboard Cruise Services Appoints Fine Jewelry and Watch Industry Veteran
MIAMI (January 26, 2023) – Starboard Cruise Services, a LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, announces the addition of jewelry industry veteran, Caryl Capeci, as a Strategic Advisor. Driving the partnership and growth strategy within the Jewelry, Luxury and Swiss categories, Capeci’s key focus will be on global […]
Starboard Cruise Services Starts 2023 with New Executive Leadership Roles
MIAMI (January 18, 2023) – Starboard Cruise Services, a LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, initiated the new year with the promotions of Lisa Kauffman, now Chief Sales and Marketing Officer, and Mike Turek, now Chief Data Analytics Officer. Designed to accelerate future growth, innovation and enrich Starboard’s […]
Carnival Celebration Makes a Splash with First-at-Sea Brand Launches and New Experiential Retail Concepts
MIAMI (Nov. 10, 2022) – Starboard Cruise Services, the leading cruise retailer and LVMH Moët Hennessy company, kick starts its multi-year partnership with Carnival Cruise Line’s highly- anticipated new ship, Carnival Celebration. Offering not only the most expansive retail selection across the fleet, but also the most ambitious by delivering first-at-sea brands and interactive elements. […]
Starboard Cruise Services Appoints Sherrie Day as Global Head of Merchandising
MIAMI (September 30, 2022) – Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, has promoted Sherrie Day to Global Head of Merchandising. Ms. Day will spearhead all aspects of Starboard’s worldwide merchandising strategies and strengthen company tactics to deliver outstanding product assortments and operational excellence. “Sherrie’s […]
Starboard Cruise Services and Carnival Cruise Line ink Five-Year Extension
MIAMI (Sept. 21, 2022) – As of today, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, and Carnival Cruise Line will continue their long-standing partnership for five additional years. The extension includes Starboard’s current portfolio of nine Carnival ships and introduces Starboard as the chosen retail partner […]
Starboard Luxury And Virtuoso® Partnering to Create Conscious Destination Retail Experiences
MIAMI, FL (August 17, 2022) – LVMH Moët Hennessy Louis Vuitton company, Starboard Cruise Services’ Luxury Division, announces a strategic alliance with Virtuoso®, the industry’s leading luxury travel network, to redefine transformative cruise travel by curating tailored-made destination retail moments with Virtuoso’s preferred luxury cruise partners. The union promises a better understanding and appreciation […]