Photo Caption: Citizen and Bulova multi-branded retail space onboard Celebrity Summit.
Miami (August 6, 2024) – Citizen Watch America and leading retail curator at sea Starboard unveiled the new multi-branded retail space onboard Celebrity Cruises’ Millennium Series ship Celebrity Summit, to serve Celebrity’s guests with the most innovative and iconic timepieces from Citizen and Bulova. The first at-sea boutique concept was inspired by Citizen’s new Flagship Boutique located on Fifth Avenue in New York, displaying oversized and impactful visual elements portraying Citizen and Bulova’s latest and most successful collections.
The 320-square-foot multi-brand boutique is designed to captivate and engage guests, providing a breadth of accessible luxury timepieces that showcase the brands’ legacy in watchmaking. The boutique features limited and special editions, including the newly launched and first-at-sea Citizen Series 8 collection, a recently introduced Citizen ladies’ collection, and the highly successful Bulova jewelry collection for men. Additionally, guests can explore special collaborations such as the Marc Anthony and Frank Sinatra special editions.
Photo Caption: Citizen Series 8 Watch Collection.
“We’re very proud and excited to partner with Celebrity Cruises and Starboard in building our first multi-brand boutique”, said Jeffrey A. Cohen, President of Citizen Watch America. “The cruise industry is a key retail channel for Citizen and Bulova and the experience our new boutique will offer is in line with the inclusive worldview of our company to serve citizens from around the world.”
Citizen Watch America and longtime partner and renowned cruise retail operator Starboard are raising the bar in the Travel Retail cruise industry, bringing a stunning offering of new and key watch collections. Together, the partnership encompasses the expertise of the Japanese and American spirit, the quest for authenticity, technology, and sustainable evolutions, and an impeccable taste for contemporary lifestyle.
“Citizen and Bulova have a 20+ year history of brand and business building at sea with Starboard,” said Caryl Capeci, SVP Fine Jewelry & Watches at Starboard. “Our new multi-branded boutique on Celebrity Summit takes the partnership to new levels of brand and business success and we are excited about this significant expansion at sea.”
Photo Caption: Caryl Capeci, SVP Fine Jewelry & Watches at Starboard.
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ABOUT CITIZEN WATCH AMERICA (CWA)
Citizen Watch America represents the sales and marketing for Citizen Group within the U.S., Caribbean and Latin American markets. The brands included within Citizen Watch America are Citizen, Bulova, Frederique Constant, Accutron and Alpina.
ABOUT CITIZEN
As a true manufacture d’Horlogerie, Citizen integrates a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The brand began making mechanical watches, invented, and improved technologies and explored the future of watches such as its proprietary light-powered Eco-Drive technology which powers its watches from any natural or artificial source and converts it into energy, eliminating the need for any battery replacement.
ABOUT BULOVA
Founded by Joseph Bulova in 1875 and headquartered in NYC, Bulova remains an iconic brand at the forefront of today’s timepiece industry. Bulova’s distinguished portfolio includes Bulova, as well as licenses with Frank Sinatra, Marc Anthony, Latin Grammys and Frank Lloyd Wright.
ABOUT STARBOARD
Charting a new course in the duty-free industry since 1958, Starboard has been the world’s leading vacation retailer at sea with the purpose of curating a vibrant world for guests, cruise line partners, brand collaborators and employees. Starboard’s transformative retail elevates the experience on more than 90 ships across 14 world-class cruise line partners: Blue Dream, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Holland America, Resort World Cruises, Royal Caribbean International, TUI Cruises and Virgin Voyages. Starboard’s dedicated Luxury Division partners with Azamara, Crystal, Scenic Luxury Cruises & Tours, Silversea, and The Ritz-Carlton Yacht Collection.
Starboard is consistently recognized for quality and innovation by the travel industry, championing numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year, Asia/Pacific Cruise Retailer of the Year, Global Cruise Retailer of the Year and Exceptional Achievement by a Cruise Retailer.
Going beyond sailing, Starboard’s sister company, Onboard Media, creates multimedia products for top companies in the travel and hospitality industry, driving brand awareness to generate sales and grow revenue. Both businesses are headquartered in Miami with additional Starboard offices in Hong Kong, Shanghai and Genoa, Italy.
Starboard and Onboard Media are proud to be a part of Global Travel Retail Holdings, LLC, an industry leading travel and technology-centric joint venture in partnership with Gissy Investments and LVMH.
MEDIA CONTACS
Maureen Gonzalez | FINN Partners
(954) 368-9809 | Maureen.Gonzalez@finnpartners.com
Paula Amador | Starboard Cruise Services
(786) 845-7524 | Paula.Amador@starboardretailgroup.com
