Reimagining Vacation Retail on Land

At Starboard Resort we create shopping environments that truly resonate, capturing the essence of each resort and the spirit of every guest. Our tailored retail strategies will deepen owner and guest engagement, elevate resort ambiance and drive measurable growth and profitability.

Within our shops guests discover retail spaces where every item tells a story, waiting to be part of theirs. Beyond the transaction, we create retailtainment and help shopping be another tangible memory of an unforgettable vacation.

Anything But Ordinary

Starboard Resort

It’s All About the Guest & Elevating the Overall Experience

We bring together key trends, color stories, destination moments and seasonal themes across an enticing range of products to represent a head-to-toe lifestyle in-shop.
Curation
Destination_CEL-Shop
With carefully curated assortments, captivating store design and storytelling, we don’t just sell products-we transport the guest to the heart of the destination.
Activations drive engagement, foot traffic, and bring products to life, delighting guests at every turn.
Activation
Immersion_CCL Jubilee
No airport shops here. When guests are inside the Resort stores, each shop is designed to immerse guests into the experience.
At our shops, your guests can customize the ultimate vacation memento and turn their memories into something they can wear!
Customization

We Are Excited to Debut With Our Exceptional Partner

Westgate Logo

In 2000, LVMH Moët Hennessy ∙ Louis Vuitton (LVMH) added us to their family.
In 2023, Starboard became part of a new Joint Venture company, Global Travel Retail Holdings, welcoming four new investors along with LVMH.  We’re reinforced by our relationship with Onboard Media, our sister company. This powerful combination gives us innovative multimedia insights and access to print, video and digital content that constantly transforms the retail and hospitality markets.